Building Backlinks With Directory Submissions

The Importance of Building Backlinks With Directory Submissions

Search engine optimization (SEO) experts all agree that in order to have your website appear high up in search engine results pages (SERPs) you need as many high-quality back-links pointing to your site as possible.

There are many ways in which you can drive traffic to a website, for instance buying page impressions from traffic exchange sites, buying a pay-per-click (PPC) advertising campaign, posting free or paid classified adverts, or making sure that your pages appear high up in SERPs. Generally speaking, the best quality, most profitable traffic your website can receive comes from ordinary, every day searches. This traffic is called organic traffic.

So why is organic traffic so important, and indeed profitable (assuming your site to be commercial in nature)? The people who arrive on your site after searching for a keyword or keyword phrase are obviously already interested in the topic your page is about. If you’re selling a product or service related to that search, organic traffic is worth its weight in gold, as these people are effectively free leads I.E if they go on to buy your product or service, that sale is all but one hundred percent profit (minus your running costs, naturally).

Of course, you could consider investing in a PPC campaign to guarantee your site appears at the top of Google’s pages for a specific keyword or keyword phrase, but many smaller websites just can’t afford to compete with larger companies, who can outbid them, especially in more competitive niches. For sure you’ll make sales from PPC, but what will your profit margins be like then? Ten percent? Five percent? In actual fact, many smaller or inexperienced webmasters who do not have the benefit of a large advertising budget (even a dedicated advertising team, as in the case of large corporations) can often finish up making a loss on their investment. For this reason as well as for reasons of general economy - most webmasters who are working for themselves or for small businesses focus on driving organic traffic to their websites as the most cost effective solution to building their online presence. In other words, they look to SEO.

The basic principals of SEO revolve around making your pages appear attractive to search engines, I.E. to have metatags, titles, subtitles and headings containing the keywords you are targeting, and to make sure that your content is both original and uses your keyword phrases as often as possible whilst still being easily readable and informative for the human visitors you are obviously trying to attract.

In order to get your pages up to the very top positions in SERPs you need lots of links pointing to your sites. This is because search engines ‘think’ that pages with lots of links pointing to them must be more ‘important’ (or relevant) than pages with fewer links pointing to them. Although in practice it’s a little more subtle and complex than this, as a general rule, the more links that point to your site, the higher up in the SERPs your site will appear, and the more links that contain your chosen keywords as the anchor text, the higher you will appear for those keywords when a user searches for them. This is why it is so important - especially for new sites - to research your keywords carefully and target a phrase that has both a decent number of searches performed using it, and for which the competition is relatively low. Then, as your site becomes more established over time, you can begin to target more competitive keyword phrases. Remember, if your site does not appear in the top two or three pages for your targeted keywords, very few users (if any) will find you, and you may as well not exist.

This is where directories come in, and why they are both so popular and useful. Online directories are big business. There are literally thousands of them, most general, some targeting specific niches. The best database of (just free) directories has over thirteen hundred of them on their list, and more than six hundred of these have a Google page rank of three or above. Most directories offer a free submission service, with the option of paying a premium for a better listing, a quicker review time or to receive additional ‘deep links’. Some charge a one-off fee for inclusion and offer a lifetime listing, others require that you place a reciprocal link back to them somewhere on your site. They all allow you to post a short description and (nearly all) to choose the anchor text for your link. The anchor text should of course always be the specific keyword phrase you are targeting. The traffic your site will receive from directories is negligible, the point is to get links. Lots of links.

Unfortunately, submitting your site’s information to directories is both immensely tedious and time-consuming. Even if you pay for some kind of semi-automation software that auto-fills the fields for you, submitting your sites to directories is an incredibly boring process that most webmasters prefer to avoid. For this reason, many SEO companies offer manual directory submission services as part of their consultation packages, or as a stand-alone offer. The prices they charge vary quite considerably, as do the quality of the directories they submit to. Most charge between twelve cents and twenty five cents per directory, and most also charge a little less for bulk submissions. The time and effort that using their services saves is often well worth the relatively small fee.

Link Building Secrets

Following are some major points that must be kept in mind while doing the Link Building activity. I suggest you to read this article carefully and implement each step in your activity.

Try to use your targeted keywords in anchor text as much as you can. Spread the back links all over the page like top of the page, or between the paragraphs, navigations etc, not just over the footage or any other particular location.

Link building requires patience’s. Don’t try to place tons of links at once for the new site. Gradually improves number of links. If a site has average 20 links per day then do not try to get 100 links at once. There is a chance of being banned from Google. Focus must be on quality not on quantity of links, mean try to get link from high PR sites. Avoid not have many of your back links from adult or casino sites normally these sites are known as spam.

Google is keeping a track of all the IP addresses. Try to get link from different IPs. Also keep in mind that if you have 100 links from one site then Google will consider it as one link not 100 links. So try to get links from different high quality websites.

Two ways Links or reciprocal links are also consider as a good option for link building but too many of reciprocal links may cause a problem. Also three way linking may help in this regard but not too much of it. Never underestimate the back links to your internal pages, have the back link for your internal pages too. Use targeted keywords anchor text for these internal pages inbound and out bound links.

Time limit on Back Links in the paid directories plays an important role and this is taken into serious consideration by the Google Sand box filter. So if the link is rented from high PR directory try to focus that link is rented for as long period as possible.

Its normally seems that Google descend the value of back links that have words like sponsor or advertisement. So be aware while you look for back links from such kind of sites. It’s seems that Google uses advance relation algorithm, so we need to be careful while we chose our back links. Avoid your website links from the pages that are with bad neighborhood and also the sites that they themselves link to such type of sites.

Google consider number of factors- like the IP Address, domain name, URL, language of the site etc.It is also important to show the search result in the Google country specific searches, so be very conscious about language of the site when you design it for Google.

Articles are always one of the main sources of getting quality link along with traffic. Try to write articles having links towards the resource page of your site. You can hire specialist articles writer who can write for you and also articles submission specialist for articles submission.

Own website linking is another very useful strategy that is used for Link Building like Link your sites with each other, this technique is really helpful if both the sites contains relevant pages.

It is also possible for you to rent pages with high page ranks (5-9) for various prices but remember to rent only relevant sites. Renting too many sites of high PR is not preferred.

No doubt link building still one of the most important factor in SEO. Many of us often read in blogs or forums that "SEO is not a rocket science " but still many of us not follow the fixed specify rules of link building. I suggest you to read this article carefully and implement each step in your activity of Link building.

Keyword Research

This is very important to get good page rank and good results key words are the main key to the website becuse visitors will search with a word is nothing but key word we can do key word research in two ways one is site related key words: is nothing but searching for the key words from the site second is finding key words from root key words: is nothing but searching for the key words from the root key word we can find nearly 100s of key words from both steps.

Get the most keyword phrases
Once done with determining the valid keywords and thinking outside the box, you'll need to build a list of all possible keyword combinations you can think of. It is relatively simple to build a list of keywords yourself, from your customers and competitors, but it may require more time finding the keywords with the help of online tools. You'll need to keep entering your main keywords and phrases into online keyword suggestion tools to get every possible keyword combination. This will ensure you cover most keywords your potential customers will use.

Keep the target keywords
Obviously, you only need keywords that will drive potential customers to your website. Additional traffic won't hurt, but it won't do you any good either and you'll be spending the extra time and efforts on doing your work for the untargeted keywords. Basically, a target keyword is a keyword that your potential customers will be using to find you. If you are selling only widgets, you don't need people searching for gadgets and visa versa. That being said, you'll need people searching for 'how to choose a widget', 'how to choose a widget manufacturer', 'the benefits of having a widget', etc.

Pick small or medium competitive keywords
If your site is new, there is no way you can come up for a competitive keyword within a couple of years, so you'll need to target non-competitive keywords at Search Engine Optimization. These are usually 3-5 keyword phrases or may be even 2-keyword phrases, if both of the keywords are not competitive.

If you have an old site (over a year or two), you should know which keywords are more or less competitive. You can keep all the keywords to gain more insight what to add to your website.

Spot the topics for the content
Now the fun begins. By now you should have a huge list of keyword phrases, but you don't know how to apply it to your website or your head hurts when you think of it. Let's start small, then.
First, you'll need to group the keyword phrases by one or two main keywords they have in common. For instance, 'large light widget' and 'large shiny widget' go in one group, while 'small light widget' will go to another group, because we already have two main keywords. The end of this process would be a list of keyword phrases, grouped by common keyword(s).
The groups you divided your keywords denote the topics you should write your content on . See if you can write a topic around a single keyword phrase. If not, seek a complimentary keyword phrase from the keyword group or the whole list, and check again.
Finally, you should arrive at a list of topics that you should write about.

How to use the keyword research data?
Naturally, you'll need to use your keyword research results. The only way you can do that is to create or modify your existing content. You'll be adding your keywords to your page titles, meta tags (they are used to display description snippets in the SERPs), link anchor texts, etc apart from writing website copy.

Writing content after keyword research
One of the ways was briefly outlined before: write content for your website. But how many pages/articles/posts do you need to write? Here your content strategy comes into play. You'd be better off creating fewer pages, but of extreme top quality. This will ensure that natural links from folks that enjoyed it will point to a single place, which will add more weight to a single page, which had been targeted at numerous related keywords, which will ensure that that single page will come up for numerous related phrases in the SERPs. Of course, you may as well create a page for each of the unique keyword phrase. But bear in mind that should a search engine regard another page for a similar keyword more important, your efforts for creating near-duplicate pages will be disregarded and you won't gain much after a thoroughly conducted keyword research.

Conclusion
The techniques, described above, for conducting a keyword research are viable and have been tested by a professional SEO (at least by someone who works as a SEO for a web and software development company), so it should be a good start for managing your keywords. There may be other advanced keyword research strategies, but you'll only need and find them when you are familiar with the basics of keyword research.

Such a thorough keyword research should be a good asset to the overall website success, so it should be used carefully. Keyword research can't give you substantially different data every time you conduct this, unless you find a radically different avenue for search query data, so you should use the keyword research data (modify your site, write content) cautiously. If not, you'll have to rework what you have done and will lose precious time (and, maybe, reputation) if done improperly.

Press release

Press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.

A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.

The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm’s client, and publicity, the aim of which is to attract favorable media attention for products marketed by the clients.

Social Bookmarking

It's a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, but depending on the service's features, may be saved privately, shared only with specific people or groups, shared only inside certain networks, or another combination of public and private. The allowed people can usually view these bookmarks chronologically, by category or tags, via a search engine, or even randomly.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

The positive effects of social bookmarking for publishers of news sites, blogs and other web sites is outstanding. Social bookmarking can introduce the sites that you own or you like to others with relevant tastes, can drive traffic to your site, and valuable backlinks.

Some social bookmark sites like Propeller.com pass on link juice, while some use the NoFollow attribute. But do not let the use of NoFollow fool you, the search engines are looking beyond the incoming links from social bookmarking sites to gauge their value to their search indexes. The external metadata compiled via user generated descriptions, tags, titles and categorization is incredibly valued by the search engines, as in the same philosophy as anchored backlinks, descriptive content about a web site defined by the users of that site who are not associated with the marketing or coding of that site, can be extremely powerful in gauging the importance and relevance of the content and tags which are used on that site.